Concept

Become a Mediterranean lifestyler

In 2013 Barilla, Italian world leader in the pasta sector, decided to export the Mediterranean Diet and its values overseas by opening the first Barilla Restaurant in NY. The Ad Store supported its launch through a communication that is smart and digitally oriented, focused on the importance of having healthy and balanced food habits.

Idea

Barilla Restaurants as Italian ambassadors

It was a huge success, and Barilla expanded the venture, first with the opening of two more venues in New York and then with the creation of a franchisee framework that would allow to replicate the restaurant’s format all over the world, starting from Dubai, UAE. Barilla Restaurants are ambassadors of “Italian friendliness”, while promoting a sustainable food model where typical traditions combine with innovation and technology.

The added value

Eat Italian, live better

Barilla’s international project has involved the agencies in our network globally. From Parma, Italy, to New York for the construction of a digital ecosystem based on a very clear brand strategy. Website, social media and digital PR are managed and designed with a scalable framework that can be adapted and replicated in all countries so as to apply the brand’s global strategy and guarantee consistency throughout the different local channels.

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