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Jewels to love – The Ad Store New York

Jewels to love

Phillip Gavriel and Intuitions’ debut on social media channels


Inspired by beauty

The Royal Chain Group is a pre-eminent importer of quality jewelry among retailers. We worked for two of its brands: Phillip Gavriel, whose key concept was inspired by the beauty and the elegance of Italian Renaissance to represent in each collection the perfect combination of passion and heritage, and Intuitions, a brand producing and marketing bracelets and bangles with motivation quotes, to inspire people’s everyday life.


An engaging storytelling

We accompanied Royal Chain’s brands in their debut on Social Media, supporting them in the achievement of their goals: increasing brand awareness, driving in-store traffic and improving online engagement. Our strategy focused on transforming weaknesses into strengths and threats into opportunities for both brands, through the development of different narratives, paying a special attention to the retailers.


Fashion attitude

Thanks to the natural and cultural attitude towards fashion, we offered the maximum support to the Royal Chains’ brands, through unlimited creativity, of course, but also with an integrated communication plan spanning over various social media channels and consistent with the brands, their values and goals: digital PR activities, online promotions and retailer programs such as newsletter and dedicated contests.