Take luxury to the next level

Contemporary Italian luxury

Concept

HERITAGE, CRAFTMANSHIP, FASHION, LIFESTYLE

Founded in 1929 in Bologna, a.testoni represents the excellence of Italian craftsmanship in the global world of luxury shoes and leather. Starting in 2006, an important brand repositioning was developed by taking the value of tradition, heritage and craftsmanship and making it more relevant to a contemporary luxury lifestyle.

Idea

GAME OVER FOR STATUS SYMBOLS

Every communication conveys the versatility of a.testoni’s products, which integrate functionality, style and elegance. The focus is on the values that make the brand unique and distinctive: contemporary luxury takes the shape of freedom of movement, on the backdrop of an ever changing scenario that requires constant adaptation to new and various lifestyles.

The added value

THE STRENGTH OF THE MADE IN ITALY TO COME

a.testoni has many stories to tell. Not all have been written yet, since the best collections are yet to come. The communication objective in these years has been to show that a.testoni is constantly striving to do more and do better, creating expectation and excitement.

“The Ad Store and a.testoni have a lot in common: attention to detail, commitment to innovation and an international vision and approach. We built our partnership based on these foundations, which still pave our common path towards excellence.”

Bruno Fantechi, Chief Executive Officer - a.testoni S.p.A