La passione per la pizza

How to spread Italian traditions all over the world

CONCEPT

The culture of pizza

Agugiaro&Figna, a leading flour producer, has become an ambassador to the old art of master pizza chefs with its brand Le 5 Stagioni. It does so not only through its extraordinary flours, but also through its special projects that are able to convey all the excellence and authenticity of Italian pizza in the whole world.
For all these reasons Le 5 Stagioni is now the number 1 brand of pizza flours in the world.

IDEA

Authentic Pizza Chefs use only Le 5 Stagioni flours

Despite being a b2b brand, Le 5 Stagioni has become famous also among consumers, especially thanks to a series of initiatives, events, exhibitions, and international schools it has partnered with based on a well-designed communication plan over several channels, especially social networks and PR.

The added value

Every flour has a story to tell

The experiment of chef Pasquale Cozzolino, a Neapolitan in New York, sounds incredible. It’s called Piazza Diet, and in 2016 it made the international media go crazy, with coverage in the New York Post and CNN, just to name a few, and trended online to huge success. The idea? Pizza is good for you, and the 45 kgs Chef Cozzolino lost thanks to his Pizza Diet proved it. Soon, he became one of the most reliable endorsers of Le 5 Stagioni. Cozzolino’s story has renewed the brand’s commitment towards making high-quality flours as well as its mission of promoting Italian pizza as a healthy and authentic dish throughout the world.

+44%

growth of fan base every year

+12.000

interactions to posts every month

+200

content items uploaded every year

+16.000

Facebook reach